SMM Manager

We are looking for a Social Media Manager who will own, develop, and execute social media strategies for both gotcha and andmore, ensuring consistent brand voices, strong engagement, and measurable impact across all digital channels.

Responsibilities

​1. Social Media Strategy & Campaign Execution

• Plan and execute social media marketing campaigns for gotcha and andmore
• Manage content calendars across platforms (Instagram, Facebook, TikTok, etc.)
• Ensure brand tone, messaging, and visual identity are consistent per project
• Support campaign launches, promotions, and brand activations

2. Content Creation & Collaboration

• Participate in brainstorming and development of content ideas for all channels
• Work closely with designers and marketing teams to ensure timely delivery of content
• Coordinate the creation of digital banners, visuals, and campaign materials
• Edit and adapt photo, video, and text content for different platforms
• Support creative storytelling aligned with each brand’s identity

3. Community & Platform Management

• Manage day-to-day posting, scheduling, and moderation
• Engage with the audience through comments, messages, and interactive formats
• Support chatbot marketing initiatives and automated communication flows

4. Research, Analytics & Optimization

• Conduct competitor research and monitor industry best practices
• Track and analyze social media and campaign performance
• Work with analytics tools (platform insights, Google Analytics, etc.)
• Propose data-driven improvement tactics to increase reach, engagement, and conversion

5. Digital & Email Marketing Support

• Support or run email marketing campaigns when needed (Mailchimp or similar tools)
• Coordinate social media activities with broader digital marketing initiatives
• Support paid social campaigns in collaboration with marketing teams

Key Performance Indicators (KPIs)

Social Media Growth & Engagement

• Follower growth across platforms
• Engagement rate (likes, comments, shares, saves)
• Reach and impressions per campaign

Content & Campaign Performance

• Performance of campaign posts and stories
• Video views and completion rates
• Click-through rates from social platforms

Brand Presence & Consistency

• Consistency of tone and visual identity across channels
• Community interaction and responsiveness

Optimization & Impact

• Improvements based on analytics and insights
• Performance vs campaign objectives

Experience

• Minimum 2 years of proven experience in Digital Marketing or Social Media Management
• Experience managing multiple brands or projects simultaneously

Skills & Competencies

• Strong knowledge of social media platforms and trends
• Excellent writing, editing, and content adaptation skills (text, photo, video)
• Experience with video editing tools and platforms
• Knowledge of chatbot marketing and automated communication tools
• Familiarity with Mailchimp or willingness to learn
• Understanding of social media advertising and paid campaigns
• Strong analytical skills and experience with tools like Google Analytics
• Excellent communication and presentation skills
• Ability to prioritize tasks and manage multiple projects effectively
• Creative mindset with attention to detail

Personal Traits

• Positive attitude and good sense of humor
• Creative, proactive, and detail-oriented
• Able to stay calm and productive in a fast-paced environment

Why Join gotcha & andmore?

• Work with two dynamic, creative lifestyle brands
• Shape how brands communicate and connect with their audiences
• Be part of a fast-growing, energetic, and creative environment
• Have room to experiment, learn, and grow professionally